My work is guided by heart, powered by strategy, and occasionally fueled by sci-fi daydreams and Beyoncé interludes.

For roughly the first decade of my career I worked in traditional advertising using design to convince audiences to buy products from brands like Starbucks, Tyson, and Crocs. For 7 of those years, my job was to make Crocs cool. As a member of the global in-house creative marketing team, I quickly climbed the corporate ladder by ideating, pitching, and strategically executing creative marketing campaigns both big and small that helped take Crocs from $1 billion to $3 billion within a few short years.

Now, I strive to use my skills to enhance the work of clients who are doing more meaningful work. I primarily do this at my job with the National Renewable Energy Laboratory where I help to communicate what their teams are discovering in the Buildings and Geothermal technology sectors. But I also do this through my branding studio, Tote Bag Creative Studio, where I craft thoughtful visual identities and campaigns for businesses, individuals, and causes who also have meaningful messages to communicate.

In my free time, I can usually be found reading a book, working on some sort of yarn craft, and wishing baked goods would magically appear in front of me – all while my adorable toddler eagerly clings to me.

Feel free to reach out! I love speaking with fellow creatives, and I'm always down to chat with a prospective client looking for strategic ways to tell their brand's story.